You are looking for a tool that lets you invest heavily in area marketing, like a next-level digital map. After a quick Google search on a dreary Monday morning, you quickly end up on Google My Maps, which is known worldwide. But have you discovered Wolf Maps? Wolf Maps has evolved into the definitive alternative if you want to take mapping seriously. It lets you make an area recognizable for your visitors, while also improving your online and offline visibility. We’ll walk you through the differences between Wolf Maps and Google My Maps.

Wolf Maps versus Google My Maps

Our motto? Keep discovering. The world around you, near or far. Every company should have the opportunity to make their outing, event, destination, park, or project a success. With the use of Human Design. The interactive map for your own target audience. Yes, niche maps featuring only the unique places and routes that you add yourself.

Wolf Maps is the perfect solution for organizations that want to share their specific offerings with their own visitors both online and offline. In contrast, there’s Google My Maps.

PlantFWD Week in Amsterdam with Wolf Maps

Different maps, different goals

With Google My Maps, you don’t have your own map; you use one existing map that includes input from other providers as well. You basically highlight your favorite spots. Handy for planning a vacation, but not necessarily for achieving business objectives. Because if you want to create your own map that directly communicates your offerings to your target audience, that’s where Wolf Maps comes in. Our maps are easy to share online and offline, for example on your website, flyers, (digital) information boards, social media, and signposts. They appear exactly where your target audience is, because that’s what matters.

And of course, it sounds interesting that Google My Maps is free. But if you don’t have to pay for a product, then you, as the user, are the product. You pay with your data. Data collection for the advertising platform is their main goal. It’s their business model. Not surprising, since Google is the largest ad-tech company in the world.

So, both Wolf Maps and Google My Maps communicate through maps, but they serve completely different target audiences and purposes.

But what is Google Maps then?

Just one less word makes all the difference. Because Google Maps has a different purpose and different functionalities than Google My Maps. Google Maps is intended for the general public and is mainly focused on navigation. Handy if you’re quickly looking for a nearby gas station. Less handy if you’re looking for a way to help your target audience discover the surroundings. That’s why we’ve listed the most appreciated advantages of Wolf Maps versus Google My Maps for you.

This is what makes Wolf Maps unique

1. Your data stays yours - Your data and your users’ data is not shared with parties like Google. You subscribe to Wolf Maps for usage and management, allowing us to ensure that our product is secure and you retain control. We also use no Google Analytics, tracking cookies, or Google Cloud. And we are 100% GDPR compliant. So how do we collect the input for your interactive map? With OpenStreetMap.
2. 100% open data - For your interactive map, we use OpenStreetMap. A geographic equivalent of Wikipedia, the largest online knowledge base on earth, accessible to everyone. OpenStreetMap literally maps the entire world and that information is freely available to everyone. We utilize open data, and that is the future! The information is kept up to date by users, and we can reuse that data in your own interactive map with only the information that is relevant to your target audience.
3. Only the places that matter - With Google My Maps, one thing immediately stands out: your places unfortunately don’t stand out. Your destination gets lost among countless restaurants, supermarkets, gas stations, and Kees’ barbershop. Competing is impossible and yields little. There’s only one party that decides what is visible and what isn’t: Google. Use Wolf Maps, and your offerings (be it events, deals, unique places, or routes) are placed front and center. In the spotlight, ready to be discovered. Peace and clarity! Just look at how PlantFWD does it.
4. Unparalleled user-friendliness - This is what we do it for. And that’s what we get back from our users. An interactive map that is super easy to share online and use, giving you handy navigation wherever you go. Whether you’re visiting a festival, sports event, nature park, or discovering a new city. Wolf Maps brings people, activities, and businesses together.
5. Your recognizable brand takes center stage - Our map is all about you. Your brand and your visual identity, combined with the fresh design of Wolf Maps. There’s also room for your own text, video, and audio clips. This way, something as simple as an interactive map becomes a visually appealing tool for better customer engagement. Whereas with Google My Maps, you’re limited to a few standard design options.
6. Only the most recent satellite imagery - Every spring, a small plane flies over the Netherlands. From high above, it captures cities, towns, and nature on film. Every pixel in this photo represents 7 centimeters on the ground. That yields fantastic images that we use for a continuous picture of reality. Handy in a rapidly changing environment, such as Blauwestad. And something that isn’t guaranteed in the online maps of Google My Maps.
7. Your own statistics, the key figures at a glance - With our statistics and reports, we quickly show how often, where, and when your map is viewed and used. We collect that input ourselves, without using Google Analytics or other third parties.

Discover all the functionalities of Wolf Maps