Visitors to Amsterdam do not just want to know what there is to do. They also want to know where to go and how to keep exploring. For an organization like amsterdam&partners, that calls for maps that are quick to create, easy to share, and always up to date.

That is why amsterdam&partners now uses Wolf Maps in multiple places within the I amsterdam brand. From the Amsterdam City Card to campaigns, events, and thematic routes, the map is not just a way to present information, but a practical tool for visitors and a flexible publishing tool for the team.

From search to mapping platform

amsterdam&partners had been looking for a way to create digital maps themselves for quite some time. Not as a one-off experiment, but as a structural part of their communication. The team wanted to publish faster, without depending on custom development or technical support for every map.

In that search, Wolf Maps came into view. What started as an exploration quickly grew into a collaboration. The combination of ease of use and flexibility turned out to fit the team’s needs well.

Fleur Wienhoven - amsterdam&partners

We had been looking for a strong platform for several years and were even close to building it ourselves, until Wolf Maps crossed our path. We now use Wolf Maps as the mapping platform within our I amsterdam brand.

Maps for city and region

Within the I amsterdam brand, Wolf Maps is now used in many places. From the Amsterdam City Card to campaigns, events, and thematic routes through the city and region.

One strong example is Amsterdam Area. There, six connected maps work together to make the wider region around Amsterdam visible. That way, visitors discover not only the city itself, but also the surrounding areas. At the same time, it helps spread visitors more effectively, something that is becoming increasingly important in urban tourism.

Wolf Maps is also used for the 24 Hours events as part of Amsterdam’s 750th anniversary. These events invite residents and visitors to discover one district in a single day. The maps are available in Dutch and English and make it easier to bring together the program, places, and routes.

One map, multiple channels

The maps then appear in many different places: through QR codes in the printed I amsterdam guides, on the website, and embedded in campaigns. Visitors often open them directly on their phone, turning the map into a digital guide during their visit.

That is where the real strength lies. The same map works at multiple moments in the visitor journey: at home while planning, on the move in the city, and on location during an event or route. Information does not just become visible, it becomes directly useful.

Up-to-date content without duplicate work

For the team, it is not just about publishing, but also about managing information. Content needs to stay correct across different maps, without having to enter everything manually again and again.

That is why their tourism database, in collaboration with Event Connector, is connected to Wolf Maps. As a result, content stays in sync and up to date automatically. That saves time and ensures information remains consistent across different maps.

The maps also provide insight. Which maps are used the most? What do visitors click on? How do they move through the content? Those insights help the team make sharper choices in new maps and campaigns.

A platform teams can use themselves

What started as a search for a suitable solution has now become a fixed part of amsterdam&partners’ digital strategy. Several colleagues work with it every day, without constantly relying on technical support.

This case shows clearly what digital maps can mean for organizations that want to make a city or region easier to discover: a flexible layer for content, campaigns, and visitor experience that remains practical for the team behind it as well.

Schedule a demo with Wolf Maps to see how you can use scalable, interactive maps for your own DMO.