QR codes are a fast way to connect offline and online. Wolf Maps generates them for every map and every location.

Imagine walking through a nature area and seeing an information sign. You want to know more: where are the walking routes, nearby points of interest, and maybe a place for coffee? An interactive map helps, and a QR code is the quickest way to get there. In this article I explain why QR codes matter and how to use them with Wolf Maps.

Why QR codes?

QR code in one sentence: scan a QR code (Quick Response Code) with your phone camera and open a web address instantly, no typing needed.

That makes QR codes an efficient bridge between offline and online contexts, for example:

• Scan on a nature sign and open walking routes on the map
• Scan on a shop window to find related shops, as Groener Groningen does
• Scan on a monument to play audio about its history

Growing fast

QR usage has grown rapidly. In 2022 alone, QR codes were scanned about 4x more than in 2021.

Reasons include:

• You no longer need a special app; phone camera apps scan QR codes directly
• Phone cameras are much better than a few years ago
• Mobile websites are better, reducing post-scan frustration

And Wolf Maps is built for mobile, so your audience can explore effectively on location.

That leaves one challenge: generating QR codes and keeping them working. We solve that for you.

Automatic QR codes for every location

Normally you either generate QR codes one by one or process long URL lists. Time-consuming.

In Wolf Maps, QR codes are automatically generated for every location. For us, that is simple. For many organizations, this is a hard problem. With Wolf Maps, you no longer have to worry about it 💯.

How it works: open a location, click share, and download the QR code as PDF. We make sure it keeps working.

The same applies to a full-map QR code: open the map and click share.

Tips

Groener Groningen uses Wolf Maps QR codes for stickers and posters that shop owners place in their windows. Passers-by instantly see they are part of a sustainable network.

• As Groener Groningen does, style QR use within your own brand for trust
• Clearly state what scanning will do (for example: “open interactive map”)
• Offer a fallback URL because not everyone likes QR codes yet
• With Wolf Maps, track how many visitors came via QR scans; connect with Google Analytics for deeper insights

Want to know more?

Want to know more about QR with Wolf Maps? Or want a nice sticker like Groener Groningen? Email aljan@wolfmaps.com.